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Research papers

Marketing research applied to health and social welfare

The paper discusses and demonstrates the effectiveness of marketing research techniques in the specialised area of health and social planning. The prime objective of the research was to gain insight into the health and social needs of a highly...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Peter Michael Chisnall
June 15, 1983
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Citation

Chisnall, P. M. (1983a, June 15). Marketing research applied to health and social welfare. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-research-applied-to-health-and-social-welfare


Research papers

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter Michael Chisnall
June 1, 1976
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Citation

Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment